{"id":14187,"date":"2019-02-05T17:31:51","date_gmt":"2019-02-05T22:31:51","guid":{"rendered":"https:\/\/asengana.com\/?p=14187"},"modified":"2021-04-18T15:24:36","modified_gmt":"2021-04-18T19:24:36","slug":"the-power-to-sell-good-books","status":"publish","type":"post","link":"https:\/\/asengana.com\/fr\/the-power-to-sell-good-books\/","title":{"rendered":"The power to sell good books"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; fullwidth=\u00a0\u00bbon\u00a0\u00bb disabled_on=\u00a0\u00bbon|on|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.0.3&Prime; custom_padding=\u00a0\u00bb0px||0px|\u00a0\u00bb disabled=\u00a0\u00bbon\u00a0\u00bb global_module=\u00a0\u00bb15033&Prime;][et_pb_fullwidth_post_title meta=\u00a0\u00bboff\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.0.3&Prime; title_level=\u00a0\u00bbh2&Prime; title_font=\u00a0\u00bb|300|||||||\u00a0\u00bb title_text_align=\u00a0\u00bbleft\u00a0\u00bb title_line_height=\u00a0\u00bb1.3em\u00a0\u00bb custom_padding=\u00a0\u00bb20px||20px|\u00a0\u00bb border_color_all=\u00a0\u00bb#4CABE1&Prime; border_width_left=\u00a0\u00bb10px\u00a0\u00bb border_color_left=\u00a0\u00bb#4cabe1&Prime; border_style_left=\u00a0\u00bbdashed\u00a0\u00bb][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb3.22&Prime;][et_pb_row _builder_version=\u00a0\u00bb3.25&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb3.25&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.9.4&Prime; hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p>The power to decide what books get published and sell belonged to publishing houses for years. The knowledge and business experience of a publisher created this monopoly by his ability to get the right book in the hands of the reader.<\/p>\n<h4>Somebody else controlled money and promotions and this was all right for you, the writer.<\/h4>\n<p>Being the writer meant all you needed to do was write. You delivered the final draft of a book and an entire team of professionals took care of editing, marketing, sells. Once the proposal got chosen by an agent or a publishing house, the gates to success were open. They moved slow but safe, making the right choices while blind to the exponentially increasing number of readers and inconsiderate to the needs of the new writers.<\/p>\n<h4>Now, all that accurate system is part of a huge beautiful fast-moving mess of a new publishing industry.<\/h4>\n<p>It\u2019s still in place and it\u2019s still working well. But the monopoly is broken. The indie publishing industry and the traditional publishing industry are ecosystems that share three key components:<\/p>\n<ol>\n<li>Book creation<\/li>\n<li>Book production<\/li>\n<li>Power to sell<\/li>\n<\/ol>\n<p>It isn\u2019t the opportunity to self-publish that changed the status quo. You still need a good editor and a cover designer to create a good product, an excellent book. You still need the professionals in the publishing industry. Your final draft isn\u2019t by far a proper book.<\/p>\n<p>The monopoly of the publishing houses wasn\u2019t broken by the opportunity to self-publish, but because their power to sell got taken from them.<\/p>\n<p style=\"text-align: center;\"><strong>Internet and social media did this.<\/strong><\/p>\n<p>You can sell your own books now.<\/p>\n<p>Build your reader base; interact with online and local communities; create your own advertising campaign. You will work harder, invest your own money, and learn a new profession (social media manager). Most of all you need to be in direct contact with your readers (email newsletter subscription, blog). They give you the power to sell.<\/p>\n<p>It requires work to build trust and credibility, gaining new skills and being genuine. You need to build a relationship before you sell a good book.<\/p>\n<p style=\"text-align: center;\"><strong>You have the world at your fingertips. Literally.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The monopoly of the publishing houses wasn\u2019t broken by the opportunity to self-publish, but because their power to sell got taken from them. Internet and social media did this.<\/p>\n","protected":false},"author":1,"featured_media":14222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>The power to decide what books get published and sell belonged to publishing houses for years. The knowledge and business experience of a publisher created this monopoly, by his ability to get the right book in the hands of the reader.<\/p><h3>Somebody else controlled money and promotions and this was all right for you, the writer.<\/h3><p>Being the writer meant that all you needed to do was write. You delivered the final draft of a book and an entire team of professionals took care of editing, marketing, sells. Once the proposal got chosen by an agent or a publishing house, the gates to success were open.<\/p><p>They moved slow but safe, making the right choices while blind to the exponentially increasing number of readers and inconsiderate to the needs of the new writers.<\/p><h3>Now, all that nice system is part of a huge beautiful fast-moving mess of a new publishing industry.<\/h3><p>It\u2019s still in place and it\u2019s still working well. But the monopoly is broken.<\/p><p>The indie publishing industry and the traditional publishing industry are ecosystems that share three main components:<\/p><ol><li>Book creation<\/li><li>Book production<\/li><li>Power to sell<\/li><\/ol><p>It isn\u2019t the opportunity to self-publish that changed the status quo. You still need a good editor and a cover designer to create a good product, a good book. You still need the professionals in the publishing industry. Your final draft isn\u2019t by far a real book.<\/p><p>The monopoly of the publishing houses wasn\u2019t broken by the opportunity to self-publish, but because their power to sell got taken from them. <strong>Internet and social media did this.<\/strong><\/p><p>You can sell your own books now. Build your readers base; interact with online and local communities; create your own advertising campaign. You will work harder, invest your own money, and learn a new profession (social media manager). Most of all you need to be in direct contact with your readers (email newsletter subscription, blog). They give you the power to sell.<\/p><p>It requires work to build trust and credibility, gaining new skills and being genuine. You need to build a relationship before you sell a book. You have the world at your fingertips. Literally.<\/p>","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[4,6,109],"tags":[112,9,10,13,111,113,15,20,24,99,100,110,79,71],"class_list":["post-14187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4","category-asengana","category-writing-life","tag-amwriting","tag-asengana","tag-book","tag-indie","tag-indieauthor","tag-novel-writing","tag-power","tag-self-publishing","tag-traditional","tag-writers","tag-writing","tag-writing-software","tag-writingcommunity","tag-youshouldbewriting","et-has-post-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/asengana.com\/fr\/wp-json\/wp\/v2\/posts\/14187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asengana.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asengana.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asengana.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asengana.com\/fr\/wp-json\/wp\/v2\/comments?post=14187"}],"version-history":[{"count":1,"href":"https:\/\/asengana.com\/fr\/wp-json\/wp\/v2\/posts\/14187\/revisions"}],"predecessor-version":[{"id":239543,"href":"https:\/\/asengana.com\/fr\/wp-json\/wp\/v2\/posts\/14187\/revisions\/239543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asengana.com\/fr\/wp-json\/wp\/v2\/media\/14222"}],"wp:attachment":[{"href":"https:\/\/asengana.com\/fr\/wp-json\/wp\/v2\/media?parent=14187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asengana.com\/fr\/wp-json\/wp\/v2\/categories?post=14187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asengana.com\/fr\/wp-json\/wp\/v2\/tags?post=14187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}