{"id":21227,"date":"2019-12-22T09:01:26","date_gmt":"2019-12-22T14:01:26","guid":{"rendered":"https:\/\/asengana.com\/?p=21227"},"modified":"2020-06-11T15:58:11","modified_gmt":"2020-06-11T19:58:11","slug":"smm-1-7-why-is-the-way-you-define-social-media-marketing-important","status":"publish","type":"post","link":"https:\/\/asengana.com\/fr\/smm-1-7-why-is-the-way-you-define-social-media-marketing-important\/","title":{"rendered":"SMM 1\/7 – Why is the way you define Social Media Marketing important?"},"content":{"rendered":"

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The many complementary skills of a writer
\nor
\nWhy is the way you define Social Media Marketing important?<\/h2>\n

 <\/p>\n

As an author, in order to use social media, you should start by understanding what social media is, where you should be present, and how to define your objectives. <\/strong>I know that social media is already intrinsic to your daily life and \u201cthere\u2019s little anybody can teach me about it\u201d. Nevertheless, you should at least gain an understanding of what to focus on and where to stop.<\/strong><\/p>\n

It\u2019s all about the POV (point of view)<\/h3>\n

Since each scene in your book is written from the POV of a character, your online life* as an author should be seen from the POV of that part of you with the skills you need to create, produce, and sell your book: Writer, Brand Manager, Marketer, Blogger, Sales person, Customer Relationship Manager, Finance Manager, Editor, Publisher and so on.<\/p>\n

\"\"I wear many hats myself, but I\u2019m mainly a project manager. I need a RESULT. I allocate RESOURCES to accomplish it within certain LIMITATIONS: SCOPE, TIME, QUALITY, and COSTS.<\/p>\n

What you are about to read next adheres to these principles. It\u2019s a choice between juggling with dozens of fresh eggs (personal life, work, writing, social life, dreams, failures, bad or good interactions with people or societal archetypes and so on) and calmly building a huge 10,000 pieces puzzle based on a Vincent Van Gogh picture. Neither one is easy, but I would rather do a puzzle.<\/p>\n

*From the POV of a savvy social media user as we all are, what’s coming next will be booooring.
\nIt is also important for setting a framework and defining the limits of your actions online.
\nTime is a limited resource. Learn to say no and to control what you do with it.<\/h5>\n

<\/h3>\n

What is social media?<\/h3>\n

Following are three customized definitions. A starting point for a unique and personal definition of yourself as a writer.<\/p>\n

The READER\u2019s definition<\/strong> – Social media is a form of social interaction. It encompasses all forms of expression published online with the help of dedicated, easy-to-use instruments.
\nThe above definition is enough if you want to use social media for your personal life. From this perspective, you represent a client or a potential client for a business. You are a reader or a potential reader for an author.<\/p>\n

The BUSINESS definition<\/strong> – Social media is a form of multidirectional communication through online services. The purpose is increased sales, awareness and PROFIT.
\nFor a business, the definition entails a complex meaning substantiated by the number of products, markets or stakeholders involved.<\/p>\n

\"\"The WRITER\u2019s definition<\/strong> – Social media is a form of bidirectional communication through online services. The purpose is increased number of READERS.
\nBeing a professional author is a business. Getting more readers and selling books gives you the freedom to write more books.<\/p>\n

<\/h3>\n

Where in social media should you be present?<\/h3>\n

Social media is part of a JOURNEY toward building relationships and not a DESTINATION of choice.<\/p>\n

No matter where the act of buying a book is completed (Amazon.com, your own website, etc.), you should use social media to:<\/p>\n

    \n
  1. Bring readers to your website.<\/li>\n
  2. Direct them towards a system where they can buy and leave reviews.<\/li>\n
  3. Interact with them directly, answer their questions, find out what they like or dislike, and send emails with news, offers and others.<\/li>\n<\/ol>\n

    It is difficult to make a classification of the social communication channels. The complementary use of most of them is more effective and brings in better results. Understanding and using some of them by yourself might take some time but it will give you a holistic view over your digital reality.<\/p>\n

    1. Website\/Blog<\/strong> \u2013 Probably the most important. The content is chosen and controlled by the owner (you).
    \n2. Open Social Networks<\/strong> (Facebook, Twitter, LinkedIn, Amazon, etc.) – The content is created by the author, but it is not owned by her\/him and the level of visibility is money dependent. This is especially valid for Facebook where the visibility of the published content is extremely reduced without Facebook Ads spending. To expand a little on the Open Social Networks, this is how I perceive them:<\/p>\n