[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbsection\u00a0\u00bb _builder_version=\u00a0\u00bb3.22″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb3.25″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.14.7″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]There is an app for everything. Apps provide services. The apps that follow the KISS principle – keep it stupid simple – are more successful than others.<\/p>\n
Of course we started with one of the \u00ab\u00a0think big\u00a0\u00bb Emanuel’s ideas: Let’s build a motivational app for writers that will integrate with the writing platform and will notify the writer on his progress on every writing project and show motivational messages to inspire, tips& tricks, or any other things writers might need to start and keep writing. We actually built a User Journey, reuse some personas we used for the platform, think about informational architecture… and then it moved to the Backlog because there were other priorities.<\/p>\n
While talking about writing every day and how we forget to do it because of only 24 hours in a day, we realized that all our conversation had a writing reminder component. We were acting as Accountability Partners to each other. We talked highly of the other writers’ drafts we read and we told each other to keep writing.<\/p>\n
One day, working through our CRM platform Encharge, I thought that at least we should send out members a writing reminder email. We\u2019re trying to base all content on writing as less as possible and don’t bother our writers – this came from actual feedback that we got like \u00ab\u00a0I use the platform to write, but I honestly do not open your emails if the subject line is not telling me that it’s important, because I don’t care\u00a0\u00bb.<\/p>\n
Most writers tend to be introverts, right?<\/p>\n
Therefore, I made a short list of writers, including myself, and I sent a writing reminder email – daily, weekly, or monthly. For me the daily worked, for others the weekly sent on a Friday, the monthly not so much.<\/p>\n
The questions we asked after the test period were:<\/p>\n
Did you receive and saw the email?<\/p>\n
Did you start to write on paper, in a Word doc, or by connecting to the Asengana platform in an hour or less after you saw the email?<\/p>\n
Then we combined it with the analysis from Encharge. While most of the participants logged into Asengana Writing Platform in the same day after the email was sent, we had a surprise. 80% of them DID NOT OPEN THE EMAIL! Yes, they did not click on it! Therefore, we went with a second round of questions and we got a weird answer. They saw the subject line and that was enough. They knew the email would have the same default text with a motivational twist.<\/p>\n
Since we decided we would not build a full-fledged app, we went for the minimal service we could provide in order to push a writer to actually write in a giving day.<\/p>\n
If you’re a writer and you feel the need to have a simple email reminder, here it is:<\/p>\n
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Writing Reminder – Our proposed solution was simple to implement for us and accessible by any writer (not only the members of the Asengana Community). Preferences were for daily, weekly, or monthly. Personally, I prefer daily.<\/p>\n","protected":false},"author":1,"featured_media":241936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"
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There is an app for everything. Apps provide services. The apps that follow the KISS principle - keep it stupid simple - are more successful than others.<\/p>
Of course we started with one of the \"think big\" Emanuel's ideas: Let's build a motivational app for writers that will integrate with the writing platform and will notify the writer on his progress on every writing project and show motivational messages to inspire, tips& tricks, or any other things writers might need to start and keep writing. We actually built a User Journey, reuse some personas we used for the platform, think about informational architecture... and then it moved to the Backlog because there were other priorities.<\/p>
While talking about writing every day and how we forget to do it because of only 24 hours in a day, we realized that all our conversation had a writing reminder component. We were acting as Accountability Partners to each other. We talked highly of the other writers' drafts we read and we told each other to keep writing.<\/p>
One day, working through our CRM platform Encharge, I thought that at least we should send out members a writing reminder email. We\u2019re trying to base all content on writing as less as possible and don't bother our writers - this came from actual feedback that we got like \"I use the platform to write, but I honestly do not open your emails if the subject line is not telling me that it's important, because I don't care\".<\/p>
Most writers tend to be introverts, right?<\/p>
Therefore, I made a short list of writers, including myself, and I sent a writing reminder email - daily, weekly, or monthly. For me the daily worked, for others the weekly sent on a Friday, the monthly not so much.<\/p>
The questions we asked after the test period were:<\/p>
Did you receive and saw the email?<\/p>
Did you start to write on paper, in a Word doc, or by connecting to the Asengana platform in an hour or less after you saw the email?<\/p>
Then we combined it with the analysis from Encharge. While most of the participants logged into Asengana Writing Platform in the same day after the email was sent, we had a surprise. 80% of them DID NOT OPEN THE EMAIL! Yes, they did not click on it! Therefore, we went with a second round of questions and we got a weird answer. They saw the subject line and that was enough. They knew the email would have the same default text with a motivational twist.<\/p>
Since we decided we would not build a full-fledged app, we went for the minimal service we could provide in order to push a writer to actually write in a giving day.<\/p>
If you're a writer and you feel the need to have a simple email reminder, here it is:<\/p>
\u00a0<\/p>
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