A product is something made to last. It’s an idea given form — shaped, refined, tested, improved — until it becomes real enough to touch someone else’s life.
And that’s exactly what a novel is.
The Writing Project vs. Book as a Product
Let’s start with DABL – Discovery, Alpha, Beta, Live. This approach to creating a Book as a Product is the way we structured the Asengana writing platform, but you can also use it with or with no writing software.