What makes a bestseller? It’s not the quality of writing. It’s how many copies it sells.
If a book is marketed well, published at the right time, and becomes a bestseller, we assume that it is some inherent quality of the text. Let’s stop here and now and accept the definition of a bestseller: it sells. The writer in me cringes to write this. After all, what makes a good book should be the storytelling skills of the wordsmith. I’m not saying all bestseller are not well-written books, but I think the publishing game is rigged.
Our society chose to define bestseller as well written. It should be the other way around. A well-written book should redefine society and changes us at a fundamental level.