Literary genre should help differentiate books. Business logo, mission, and vision should help differentiate your product from others perceived as similar.
Perceived as similar is what happens to most writers. When I’m asked, “So, you’re a writer, what do you write?”, I usually answer: “Science Fiction.” And when I explain what the book I’m working about is, I realize that the person in front of me is already paying attention to somebody else.
I lost the opportunity to sell my book because I wasn’t trying to be remarkable. And if I, the writer, the wizard of words, am not capable of captivating one person, how will I enchant millions?
So from now on I will start differently: “What if the creation of the binary artificial intelligence is impossible? What if the smallest amount of research in a different direction will offer us immortality in less than 10 years?”
Maybe the challenge of thinking about an extraordinary hypothesis will help him/her remember me as a remarkable person. Maybe he/she is one of those always searching for the new great idea, willing to read a new book with an attractive premise. Because these types of people definitely will tell others about it.
The same applies to businesses. While building Asengana, we thought about how we will compete with other desktop or online solutions that could be perceived as similar. Initially, we wanted to build a good online writing software.
We got back to rethinking what the writers want and discovered that the writers have different ways of structuring their stories. Most of them have not only the need of a tool to create a better story architecture, but also of a tool to help them organize their writing better. They needed project management. And this is something we know a lot about it.
We’re building something remarkable: a project management tool for writers with a different type of analytics and so much more. And this year you will use it.