We’re in the storytelling business
Don’t deceive yourself. You’re not just telling stories. You’re telling stories and getting paid for it. You’re in the storytelling business.
You write your ideas with words that other people need to understand, with a plot that makes sense and build universes in which other people escape for an hour, a day, a week.
You write what your readers want to read. It’s a symbiotic relationship. If you don’t do it well, you’re not a writer.