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The Big Five publishing houses produce almost 60% of the English-language books and thousands of small publishing houses and self-published authors produce the rest. The turnover and the rate of failure of the little guys are huge.
One of the first question I receive when I talk with business people about project management tools for writers and about all the money and work hours that go into building Asengana is: “What’s your break-even point?”
I applied the same answer for the process of writing, publishing, and selling a book. It will be a back-of-the-envelope type calculation, but I will provide you with the document to download and add as many variables as you need.
To get your reader there is the hard part. There’s nothing easy in addressing numerous potential buyers. Readers aren’t just readers.
What are you doing this year, month, day? Are you writing? Because if you’re not working hard to make your dreams come true nobody will care in five years from now what you did today.
This book is a genuine face to face with Guy, sitting on the beach, listening to the waves and his voice telling his life story as is. No filter, no excuses, no holding back.
Do you really care if your friend, or an expert, or anybody that reads a few pages of your book thinks you should quit? Does really helps you if they say you should keep writing? When you’re alone with your keyboard, paper page, or recorder, does it really matter if the others support you or not?
How open are you to the suggestions made by the beta readers of your book? How much of their input are you willing to accommodate in your rewriting process? How do you thank them and make them feel special when their ideas become part of your idea?
If you are one that doesn’t understand that a writers’ group is about writing, and your opinions are full of hate and disrespect for others your book launch might be closer to failure than you think…
How much do you think an acquaintance or even a friend will risk paying for a book that might be good or not, just because they know you?
Is it possible that a reader might risk a small amount of money for an unknown book?
Is it also possible a person will pay more than your price after reading the book if liked?
How about an online shop from where you can download a book for free and you can pay the price or not after you read it?
I lost the opportunity to sell my book because I didn’t try to be remarkable. And if I, the writer, the wizard of words, am not capable of captivating one person, how will I enchant millions?
The second part is about how to reach your goal. It’s about planning. It’s about understanding that online personal marketing is a process.
When I got my first paycheck, I bought books. Reading was still the only form of freedom. As years passed, I moved through careers, jobs, and always felt a prisoner. Reading kept me sane. Reading and living in the worlds created by words was my freedom.
It takes more than a proficient writing process to turn a blank page into a novel.
It’s a journey from a writer distracted by the use of multiple tools – for writing, time and project management – to being an author capable to plan efficiently and write multiple books at the same time using one platform.
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