The writer in me cringes to write this. After all, what makes a good book should be the storytelling skills of the wordsmith.
Let’s stop here and now and accept the definition of a bestseller: it sells.
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Your book vs. This Year’s Bestseller. The winner is…
Do the opposite. Buy the book. Read the book. Realize that is better than yours; better written, with a better story architecture. Let the pain and the humiliation flood you mind, crush your thoughts of greatness. Then swim to the surface of the ocean of sorrow you’re in and start writing your next book.